As we move into 2024, the world’s fashion capitals are revealing a lively mix of creativity and cultural impacts through their street style trends. Noted for its timeless elegance, Paris remains on top with suits in grey wool and pinstripes, alongside frisky ruffles and bows that mimic the ‘regency core’ trend. This time around, flats are growing in value compared to stilettos, highlighting a trend towards comfort that keeps style intact. While this is happening, Milan is taking on vibrant prints and rich fabrics, with a concentration on statement items that honor individuality. Italian city still shines as a hub for high fashion, where oversized designs and varied accessories are causing a stir on the streets3.

Seoul is swiftly becoming a fashion capital, by blending classic Korean aesthetics with current designs. Thanks to K-pop stars, notably BTS and Blackpink, Seoul’s street style has become a global topic, illustrating diverse layering methods and striking colors. Copenhagen’s fashion narrative largely centers around sustainable minimalism and ethical production. Ganni and number of other companies are carving out this movement, proving that chic can also be sustainable.

Finally, São Paulo is drawing focus with its lively streetwear culture characterized by large tees, large sneakers, and a rich array of colors taken from local culture. What makes the city’s pledge to sustainable fashion particularly remarkable is its focus by young designers on ecological practices and their acknowledgment of Brazil’s varied heritage. This globalized fashion world presents an exhilarating variety of styles in 2024 that represents both international impacts and regional identities.